EDge Interactive Releases SchoolFinder.com version 2.0

TORONTO, ON – April 21, 2009 - EDge Interactive, one of Canada's leading education media and technology companies, announced today the relaunch of its flagship educational website SchoolFinder.com. First launched in 1996, this release includes a number of Web 2.0 features and a fresh new look designed to make it even easier for students to find the right school.

Some of the key features of this version 2.0 include:

• More search and navigation features designed to make it even easier to find colleges and universities, graduate schools, online programs and high schools
• Enhanced school profiles that include maps, "Schools to Consider", "Compare", "Save" and events
• Detailed program profiles with "Programs to Consider" and admission requirements
• A new Social Media Directory with links to official college and university Facebook, YouTube, Twitter and blog sites

SchoolFinder.com has a fresh look and many community based Web 2.0 features.

"In this release we paid a lot of attention to Web 2.0 and social media. We were inspired by The Long Tail and modeled many of the new features on Facebook.com and YouTube.com. Our challenge was to take the enormous amount of school, scholarship and career information in the database and make it easy for students to find the right information in just a few clicks." said Chris Wilkins, Founder of EDge Interactive.

The site also takes advantage of search engine optimization features that will ensure students find the right page on Google and other search engines. In addition there are enhanced features available to schools and organizations who are trying to reach the right student. "It's all about helping students find the right school and schools find the right student" adds Wilkins.

The site re-launch coincides with the increasing need for information on education, especially in this economy when a lot of people are heading back to school.

SchoolFinder.com is one of Canada's busiest education websites with over 5,000 schools listed, 30,000 programs, 300 careers and 25,000 scholarships. The site also has a community of more than 350,000 registered users.

EDge Interactive:

EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, GradSchoolFinder.com, ScholarshipsCanada.com, and StudyinCanada.com.