Bishop's University Chooses EDge's ezRecruit™ CRM for Higher Education to Increase Applications and Streamline Workflow

TORONTO, ON - March 3, 2010 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that Bishop’s University has selected EDge’s ezRecruit™ CRM for higher education to help streamline, track, and personalize communications with prospective students and applicants. One of the key features of Bishop’s ezRecruit™ is the application module with applicant integration. This allows Bishop’s to manage relationships with prospective students AND applicants using the suite of ezRecruit™ tools.

Built on proven best practices and using the latest in CRM, EDge’s ezRecruit™ CRM for higher education will help Bishop’s target, track and automate communications (e-mails, letters, call campaigns) with prospective students and applicants. ezRecruit™ will also help Bishop’s effectively manage workflows associated with the university’s recruitment and communication activities which in turn will help keep costs down.

Key features of Bishop’s ezRecruit™ CRM for higher education include:

• A prospective student and applicant portal with configurable sign-in;
• Portal pages that push personalized content to prospects and applicants, and a contact mailbox containing the entire history of all interactions;
• Online admissions application and applicant integration;
• ezFAQ™, School Visits and Events.

Mr. Jock Phippen, Bishop’s University’s Director of Enrolment Management, commented, “We wanted a recruitment portal to recruit students and needed a CRM system that would streamline workflow and support our Admissions and Records Office. With EDge’s ezRecruit™ CRM for higher education, we are now able to identify and recruit highly qualified applicants and coordinate our enrollment efforts more effectively.”

’We are very excited to continue our long relationship with Bishop’s and take ezRecruit to the next level.’ said Mr. Chris Wilkins, President and CEO, EDge Interactive. “We launched the admissions and alumni features many years ago at Bishop’s. The launch of the full complement of prospect and applicant ezRecruit™ features, demonstrates how the configurability and scalability of ezRecruit™ allows a college or university to start with a module and build on that over time.”

Developed for Oracle (Java version) and Microsoft SQL Server (.NET version) environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counsellors, and other audiences with personalized webpages, portal mailbox, automated ezFAQs™, profile update and package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, communication and collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth.

You can see the future student website at: https://www.gobishops.ca/bishops/

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Bishop’s University:
Bishop’s University is consistently ranked as one of the top universities in Canada in its category. Founded in 1843, Bishop’s University offers students a wonderful, English university experience in the heart of what feels like a very European environment. Small class sizes guarantee dynamic discussions and easy access to professors who are as dedicated to teaching as they are to their research. Our academic programs allow flexibility of choice and encourage an interdisciplinary approach that broadens student’s horizons. Co-op programs, internships, and strong alumni networks also provide an invaluable advantage to students.

EDge Interactive:
EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM and e-marketing. EDge also manages its own suite of sites including: SchoolFinder.com, GradSchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com, Career-College.com, and LanguageSchoolFinder.com.

EDge Interactive   3470 Pharmacy Avenue, Toronto, ON   M1W 2S7 Canada
Tel: (416) 494-3343   Fax: (416) 494-0949   E-mail: info@edgeip.com