BIUST Chooses EDge''s ezRecruit™ CRM for Higher Education to Increase Applications and Streamline Workflow

TORONTO, ON - May 31, 2012 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that The Botswana International University of Science and Technology has selected EDge''s ezRecruit™ CRM for higher education to help streamline, track, and personalize communications with future students and applicants. One of the key features of BIUST''s ezRecruit™ is the application module with applicant integration. This allows BIUST to manage relationships with prospective students AND applicants using the suite of ezRecruit™ tools.

Built on proven best practices and using the latest in CRM, EDge''s ezRecruit™ CRM for higher education will help BIUST target, track and automate communications (e-mails, letters, call campaigns) with prospective students and applicants. ezRecruit™ will also help BIUST effectively manage workflows associated with the university’s recruitment and communication activities which in turn will help keep costs down.

Key features of BIUST''s ezRecruit™ CRM for higher education include:

• A prospective student and applicant portal with configurable sign-in;
• Portal pages that push personalized content to prospects and a contact mailbox containing the entire history of all interactions;
• Online admissions application and applicant integration;
• ezFAQ™, School Visits and Events.

Mr. Moss Garde, BIUST''s Director of Enrolment Management, commented, "We wanted a recruitment portal to recruit students and needed a CRM system that would streamline workflow and support our Admissions and Records Office. With EDge''s ezRecruit™ CRM for higher education, we are now able to identify and recruit highly qualified applicants and coordinate our enrollment efforts more effectively."

"We are very excited to build a relationship with Botswana''s first university of science and technology," said Mr. Chris Wilkins, President and CEO, EDge Interactive. "We launched the admissions and alumni features many years ago at Bishop''s. The launch of the full complement of prospect and applicant ezRecruit™ features, demonstrates how the configurability and scalability of ezRecruit™ allows a college or university to start with a module and build on that over time."

Developed for Oracle (Java version) and Microsoft SQL Server (.NET version) environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counsellors, and other audiences with personalized webpages, portal mailbox, automated ezFAQs™, profile updates, package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, communication and collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth.

You can see the future student website at: http://dumela.biust.ac.bw/index.do

Botswana International University of Science and Technology:

The Botswana International University of Science and Technology (BIUST), Botswana''s second University being developed by the Government of Botswana, was established by Act of Parliament in 2005. BIUST is a specialized University offering academic programs in science, engineering and technology. BIUST will admit its first intake of students in August 2012.

EDge Interactive:

EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com and GradSchoolFinder.com.