Does Print Advertising Really Work?

TORONTO, ON - March 20, 2012 - The SchoolFinder Group continues to expand and perfect our advertising strategies in order to find the best ways to reach out to our community. In February, we promoted our Dream BIG Contest in the Metro Newspaper, a free daily publication with a reach of 1.4 million Canadian readers. In order to track the results, we created a dedicated landing page that received 341 visitors and 4 video submissions following our first half-page ad.

For the next phase of our campaign, we took a comprehensive approach which included a second print ad, email campaign, banner ads, social media promotions and in-person referrals at events. This integrated strategy increased our reach to 2,091 visitors on our landing page and over 120 video submissions, all in one week!

At the end of our trial with print advertising, we have found that there is a market for print, but it may only be viable for advertisers with a large budget. Otherwise, your buck goes a lot further with online and social media campaigns.

EDge Interactive:

EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com and GradSchoolFinder.com.