EDge Releases ezRecruit™ CRM for Higher Education v.2.8.3 with Facebook Integration

TORONTO, ON – December 8, 2009 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today the availability of ezRecruit™ CRM with Social Media: Facebook Application Integration. This feature allows for integration with Facebook through a Facebook application. The benefits on the sign-in form are that the system can prompt the user to login on their Facebook account, and then link the ezRecruit account to their Facebook account. From here on, the user can login on the ezRecruit system via their Facebook credentials. The user’s Facebook profile picture, and name can be retrieved for display on ezRecruit.

Other new ezRecruit™ CRM v2.8.3 JAVA version system features and enhancements include:

• Enhancements to the Last Viewed Toolbar
• Timed Communications Enhancements: Ability to Delay by x Days After Meeting a Predefined Query Criteria
• Package Request Campaigns – NEW!
• Event Series Enhancement: Ability to Cap Registration in x Number of Sub-Events
• Content Management Enhancements
• Automatically Tagging Hard Bounce-Backs As Bad

“The v2.8.3 Java version represents some significant changes in the ezRecruit™ CRM system,” states Chris Wilkins, President & CEO, EDge Interactive. “We are especially pleased with the new tool that allows our clients to link their students ezRecruit account to their Facebook account giving them instant access to events, program information, scholarships and student finance or to even take a campus tour.”

In total, the v2.8.3 Java version has over 28 new enhancements, impacting the following system areas:

v2.8.3 JAVA is available now.

Developed for Oracle (Java version) and Microsoft SQL Server (.NET version) environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counsellors, and other audiences with personalized webpages, portal mailbox, automated ezFAQs™, profile update and package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, communication and collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth.

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EDge Interactive:

EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com and GradSchoolFinder.com.

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