TORONTO, ON – October 7, 2011 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today the release of ezRecruit™ CRM v.2.9.2 Java version with more than 88 new system features and enhancements. One of the most exciting new features is ezRecruit™ Mobile. This allows students, parents and counsellors to create accounts, register for campus tours, view program information and link to social media sites. ezRecruit™ Mobile works on iPhone, Blackberry and Android smart phones.
"We are very excited about ezRecruit™ Mobile. With 46% of Canadian students and 57% of international students using smart phones, it makes sense to give them access to the student portal using their phones," states Chris Wilkins, President & CEO at EDge. "This will help our clients engage prospective students and give students better access to important information."
This version is scheduled for wide release the week October 17th.
Developed for Oracle (Java version) and Microsoft SQL Server (.NET version) environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counsellors, and other audiences with personalized web pages, portal mailbox, automated ezFAQs™, profile update and package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth.
EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge’s consulting division provides project management (on-site and off-site) in the areas of CRM and CMS software implementation and maintenance. Services encompass design, system configuration (including content development and population), systems integration, and on-going system maintenance (including communication planning and management). EDge also manages its own suite of sites including: SchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com, and GradSchoolFinder.com.