TORONTO, ON – January 9, 2009 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that Mount Royal College (Mount Royal) has selected EDge's ezRecruit™ CRM Web-based software to help streamline, track, and personalize communications with prospective students, applicants and high school counsellors. One of the highlights of Mount Royal’s ezRecruit™ implementation is quick integration with SCT Banner and the ability to extend full ezRecruit™ CRM functionality to applicants.
Built on proven best practices and using the latest in CRM (Contact Relationship Management) technology, EDge’s ezRecruit™ will help Mount Royal target, track and automate communications (e-mails, letters, call campaigns) with prospective students, applicants and high school counsellors, and effectively manage workflows associated with the school’s recruitment and admissions activities. Key features of Mount Royal’s ezRecruit™ CRM system include: a Prospective Student/Applicant Portal with personalized portal pages, mailbox with the entire history of interactions, smart ezFAQs™, event registration and information request features; an Admin Portal for staff with personalized workspace for various admin users, powerful workflow automation, content management and school visits/recruitment trips management tools, automated/timed communication feature and extensive real-time reporting; a Counsellor Portal with tools for counsellors to create personalized profiles, request campus tours/group tours, receive targeted communication from Mount Royal, etc.
ezRecruit™ integrated with Mount Royal’s SCT Banner system. EDge’s proven track record of integrating with Banner was an important factor in choosing ezRecruit™ and in ensuring a well-executed, quick (two-day) integration set-up. Using Web Services, Mount Royal is now able to easily move information between SCT Banner and ezRecruit™.
Ms. Susan Gottheil, Associate Vice-President, Enrolment Management at Mount Royal, stated, “CRM technology is a cornerstone of any strategic enrolment management initiative. ezRecruit™ will help us identify, recruit and build long-term relationships with highly qualified prospects and top applicants, provide higher quality services to guidance counsellors, and communicate with key influencers at schools. We will also be able to coordinate our enrolment efforts and the effectiveness of various recruitment initiatives more efficiently.”
"We really enjoyed working with Susan and her team throughout the ezRecruit™ implementation and we look very forward to continuing to build upon our relationship," said Mr. Chris Wilkins, President and CEO, EDge Interactive. "We are very proud to have Mount Royal join not only our valued ezRecruit™ community as a whole but also our growing community of SCT Banner clients. We are confident that our CRM solution will assist Mount Royal in developing mutually beneficial relationships with students and key influencers and in leveraging SCT Banner SIS functionality to communicate with applicants.”
Developed for Oracle and Microsoft environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counsellors, and other audiences with personalized webpages, portal mailbox, automated ezFAQs™, profile update and package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth and integrates with SIS.
Mount Royal launched ezRecruit™ in October 2008: https://mr4u.mymrc.ca
Mount Royal College:
When Mount Royal first opened its doors nearly 100 years ago (September 8, 1911), it welcomed 189 students. Today, some 12,000 credit students take a variety of programs and courses including bachelor’s degrees, applied degrees, university transfer courses, diplomas and certificates. The courses offered have changed over time, but Mount Royal's focus remains the same - providing students with quality teaching and small class sizes. Experience has also taught Mount Royal the importance of preparing students well for life after graduation. That means practical and current information, as well as hands-on learning through work placements, practicum and co-op education.
Here are some of the top reasons why students choose Mount Royal: our students tell us our individualized attention is the No. 1 reason they love Mount Royal. Our small class sizes reinforce the No. 1 reason - students are not just a number. At Mount Royal we consider teaching a priority - Mount Royal is home to the first faculty in Canada dedicated to teaching excellence, The Faculty of Teaching and Learning. Our graduates are highly sought after - more than 86% of Mount Royal students find related work within six months of graduating - and many programs have a 100% placement rate. In addition, both athletes and sports fans will discover Mount Royal is the place to be. Our Cougar Athletics teams are the most successful in the history of the Canadian Colleges Athletic Association (CCAA). We also have an attractive campus. Set against the backdrop of the Rocky Mountains, Mount Royal’s bold architecture is complemented by 50-plus acres of green space complete with a 1.5 acre pond.
EDge Interactive:
EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, GradSchoolFinder.com, ScholarshipsCanada.com and StudyinCanada.com.
Contact:
Ms. Daria Mavrenkova
Sales and Marketing Representative, ezRecruit™ CRM
EDge Interactive
+ 1 (416) 494 3343 x 508
daria.mavrenkova@edgeip.com
http://www.edgeip.com
Contact:
Ms. Susan Gottheil
Associate Vice President, Enrolment Management
Mount Royal College
+ 1 (403) 440-6365
sgottheil@mtroyal.ca
http://www.mtroyal.ca