Marianopolis College Chooses EDge''s ezRecruit™ CRM to Manage Communication and Events for Future Students

TORONTO, ON - January 19, 2012 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that Marianopolis College has selected EDge's ezRecruit™ CRM for higher education to help streamline, track, and personalize communications with future students and applicants. One of the key features of Marianopolis'' ezRecruit™ is the application module with applicant integration. This allows Marianopolis to manage relationships with future students AND applicants using the suite of ezRecruit™ tools.

Built on proven best practices and using the latest in CRM, EDge''s ezRecruit™ CRM for higher education will help Marianopolis target, track, and automate communications (emails, letters, call campaigns) with future students and applicants. ezRecruit™ will also help Marianopolis effectively manage workflows associated with the college''s recruitment and communication activities, which in turn will help keep costs down.

Key features of Marianopolis'' ezRecruit™ CRM for higher education include:

• A future student portal with configurable sign-in;
• Portal pages that push personalized content to prospects and a contact mailbox containing the entire history of all interactions;
• Open houses, campus tours and other events.

Mathilde Moley, Student Recruitment and Admissions Officer of Marianopolis College commented, "We wanted a recruitment portal to recruit students and needed a CRM system that would streamline workflow and specifically help manage our open houses and music program auditions. It was also important to integrate seamlessly with our WordPress site. EDge''s ezRecruit™ CRM for higher education satisfied our needs."

"We are very excited to welcome our first CEGEP and build on our strong relationship with educational institutions in Quebec," said Chris Wilkins, President and CEO of EDge Interactive.

Developed for Oracle (Java version) and Microsoft SQL Server (.NET version) environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counsellors, and other audiences with personalized webpages, portal mailbox, automated ezFAQs™, profile updates, package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, communication and collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth.

You can see the future student website at: http://www.bemarianopolis.ca

Marianopolis College:

Marianopolis College has provided a student-friendly environment where motivated young people achieve their goals, grow as global citizens and succeed at university and beyond. Marianopolis College''s track record is one of change, development and growth from its earliest days to the present.

EDge Interactive:

EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com and GradSchoolFinder.com.