TORONTO, Canada and LEEDS, United Kingdom - May 11, 2009 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that Leeds Metropolitan University (Leeds Met) has purchased and implemented EDge's ezRecruit™ CRM Web-based system to help streamline communications with prospective students, applicants, and other audiences. Leeds Met plans to use ezRecruit™ to deploy highly targeted communication campaigns and build one-to-one relationships with these groups. ezRecruit™ will also provide Leeds Met with tools to help automate manual, non-value added activities, and thereby free up time for staff to focus on activities that yield results.
Built on proven best practices and using the latest in CRM (Constituent Relationship Management) technology, EDge's ezRecruit™ will help Leeds Met target, track and automate communications with various audiences. The system will also help effectively manage workflows associated with the school's recruitment and admissions activities. Key features of Leeds Met's ezRecruit™ CRM system include: a prospective student / applicant portal, faculty branded ezRecruit™ web pages, an admin portal for staff, content management, automated / timed campaign manager and reporting tools.
ezRecruit™ is integrated with Leeds Met's SCT Banner system. EDge's proven track record of seamless integration with Banner was an important reason for choosing ezRecruit™. Integration with Banner allows Leeds Met to build stronger relationships with top applicants and understand which recruitment activities yield the most applications.
Kathryn Blackburn, Head of Student Marketing at Leeds Met, commented: "We believe that the CRM system created for us by EDge will support our innovative communication strategies. Using ezRecruit™, we will be able to offer a personalised service to each of our enquirers and applicants and build relationships with local and international students alike. ezRecruit™ will enable us to assist our customers at their convenience and welcome them into the Leeds Met community long before they join us."
"Leeds Met is our second ezRecruit™ client outside of North America. We are very excited to be working with Leeds Met and to once again showcase our ability to accommodate the needs of schools operating in various educational and cultural environments," said Mr. Chris Wilkins, President & CEO of EDge Interactive. "We are confident that our system will help Leeds Met reinforce their brand and image as a leader in UK higher education."
Developed for Oracle and Microsoft environments, ezRecruit™ CRM helps recruiting and admissions teams at colleges and universities manage prospective students from the first point of contact to registration and beyond.
Leeds Met's ezRecruit™ system launched in January, 2009: https://experience.leedsmet.ac.uk.
Leeds Metropolitan University:
Leeds Met has 30,000 students and around 300,000 associate students through its Regional University Network of 24 colleges. Leeds Met, a university of festivals and partnerships, has a vibrant and growing international community with around 4,000 international students from over 100 countries. The University recently achieved its best ever Research Assessment Exercise results, won the 'Coaching Environment of the Year' award at the sports coach uk 2008 UK Coaching Awards and has been announced as the home of the UK Centre for Coaching Excellence.
EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, GradSchoolFinder.com, ScholarshipsCanada.com, and StudyinCanada.com.