Montana State University Billings Chooses EDge's ezRecruit™ CRM System to Streamline Prospect and Applicant Communication

TORONTO, ON - July 21, 2009 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that Montana State University Billings (MSUB) has selected EDge's ezRecruit™ CRM Web-based software to help streamline, track, and personalize communications with prospective students and applicants. One of the key features of MSUB's ezRecruit™ CRM system is a configurable sign-in form and contact record fields that allow MSUB to add whatever fields they require for their specific constituents' profiles (prospects, applicants, etc.). The data collected in these fields is linked dynamically to the robust targeted communication and reporting tools in ezRecruit™ CRM. MSUB was the first client to take advantage of this feature.

Built on proven best practices and using the latest in CRM (Constituent Relationship Management) technology, EDge's ezRecruit™ CRM will help MSUB target, track and automate communications (e-mails, letters, call campaigns) with prospective students and applicants and effectively manage workflows associated with the school's communication activities. Key features of MSUB's ezRecruit™ CRM system include: a Prospective Student/Applicant Portal with configurable sign-in, portal pages that push personalized content to prospects, and prospect mailbox containing the entire history of all interactions; an Admin Portal for staff with personalized workspace for various admin users, tools to configure personalized contact profile views based on audience type (such as prospect vs. applicant), and standardized import functionality for importing test scores (SAT, ACT scores, etc. from the College Board and other sources) and other data.

ezRecruit™ CRM integrated with MSUB's SCT Banner system. EDge's proven track record of integrating with Banner was an important factor in choosing ezRecruit™. Through integration with Banner, MSUB, among other things, is able to communicate with their top applicants based on their application status.

Dr. Michael Barber, MSUB's Chief Information Officer, commented, "We were seeking a CRM system that would support our Admissions and Records Office in recruiting, tracking prospective students, gathering information about them from national and local sources, effectively communicating with them and providing comprehensive reporting. We were also looking for a tech-savvy vendor with extensive experience integrating with Banner. By leveraging EDge's ezRecruit™ CRM technology, we are now able to identify, recruit and build long-term relationships with highly qualified prospects and top applicants and coordinate our enrollment efforts more efficiently."

"MSUB was our first client in the Western United States. Being a leader for CRM technology for higher education, we were really excited to work with Michael''''s team and to see ezRecruit™ launch," said Mr. Chris Wilkins, President and CEO, EDge Interactive. "We are very proud to have MSUB join our valued ezRecruit™ community and our growing community of SCT Banner clients. We are confident that our CRM solution will assist MSUB in managing relationships with prospects and in leveraging SCT Banner functionality to communicate with applicants."

Developed for Oracle and Microsoft environments, ezRecruit™ CRM features an intuitive web interface for prospects, applicants, parents, counselors, and other audiences with personalized webpages, portal mailbox, automated ezFAQs™, profile update and package/information request features, and a complete record of communication. Tools for administrators include: standard and ad-hoc reports, portal content management, targeted communication and segmenting tools, collateral management tools, institution database, alerts, school visits/campus tour and event management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ allows for a high level of configuration and scalability to accommodate future growth and integrates with SIS.

MSUB launched ezRecruit™ CRM in April 2009: https://go.msubillings.edu.

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Montana State University Billings:
Montana State University Billings has been an integral part of the Billings community and a student-centered learning environment since its early days as Eastern Montana College. Founded in 1927, the university continues to nurture a longstanding tradition of educational access, teaching excellence, civic engagement and community enhancement in an urban setting. In the classroom and in the community, students receive a well-rounded unique education and training for Associate's, Bachelor's and Master's degrees for careers through the University's six colleges - arts and sciences, business, allied health professions, education, technology and professional studies and lifelong learning. Life on the main campus mirrors that of Billings: students are happy to mingle on some of the 110 park-like acres at the base of the spectacular Rimrocks or take part in a variety of cultural, service, athletic or educational activities. Whether a motivated honors student or first-generation attendee, all learners will find challenges that fulfill both individual goals and societal needs.

EDge Interactive:
EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM and e-marketing.