Toronto, ON -- July 14, 2011 - With over 80 registered users, the second installment of EDge Interactive’s 2011 Webinar Series was a great success. CRi presented their observations and findings on student psychographics and identified 8 distinct segments amongst first-entry undergraduates.
Psychographic segmentation is one way of understanding how students view academic institutions through their lifestyles, motivations, needs, beliefs and attitudes. Through analysis, CRi found that different universities attract very different mixes of students from each segment.
A viable psychographic segmentation system can help educational institutions to move away from relying only on demographic considerations to shape academic programs and delivery, student services and marketing-communications.
Webinar attendees were polled and 70% agree that psychographic segmentation would affect their activities for recruitment and retention. The remaining are undecided on how psychographic segmentation can be used to better respond to student needs and to improve recruitment and retention strategies.
For more information on student psychographic segmentation, download the CRi presentation here
EDge Interactive has been helping students find schools and schools find students since 1995. EDge works directly with over 700 educational institutions around the world, delivering products and services that include ezRecruit™ CRM, e-mail marketing/advertising strategy and execution, and website development. EDge also manages its own suite of sites including: SchoolFinder.com, ScholarshipsCanada.com, StudyinCanada.com and GradSchoolFinder.com.