FOR IMMEDIATE RELEASE
McGill University Chooses EDge's ezRecruit™ to
Manage Prospective Student Recruitment
TORONTO, ON - March 17, 2005 - EDge Interactive announced today that McGill University has selected EDge's ezRecruit™ Web-based prospect management software to handle the University's student recruitment.
ezRecruit™ will make it possible for McGill to streamline the student recruitment and communication process. The software will address the enrolment management challenges McGill faces, such as managing student, parent and counsellor relationships and reaching out to prospective students around the world. The system will include a prospective student self-service Web site named "McGill In Mind", as well as parent and counsellor services, a budget calculator, an e-newsletter, and the ability to communicate in English and French.
McGill University, one of Canada's leading universities (and recently ranked 21 in the world by The Times Higher Education Supplement), has unique recruitment issues with both the number of programs offered and the international diversity of its student population.
Sylvia Franke, Registrar and Executive Director of the Admissions, Recruitment and Registrar's office, commented, "EDge demonstrated to us that they could provide flexible and scalable technology which will be inter-operable with existing systems. An institution of our size has a number of systems in place that support different functions within the University. Being able to integrate different systems is critical for us. This will create an interactive platform to deliver excellent service to our prospective students. It will also provide us with more data to better evaluate the effectiveness of our recruitment efforts."
McGill is currently running SCT Banner's Oracle-based student information system (SIS). Communication between Banner and ezRecruit™ is an important component of EDge's solution.
"We are very excited to have McGill join our growing group of ezRecruit™ clients," said Chris Wilkins, President and CEO of EDge Interactive. "This solution is making a difference in the way prospective students are recruited, resulting in better service for the student, better, more informed decisions for both the student and institution, and lower costs."
ezRecruit™ falls under the customer relationship management (CRM) family of products. It can be seamlessly integrated with student information systems (SIS) on campus and can be developed for UNIX, Linux or Microsoft environments. This innovative product features an intuitive student interface and administrative tools, including ezFAQs, extensive reports, communication tools, e-mail, letter and call management alerts, and follow-up e-mails. ezRecruit™ also allows for a high level of customization and scalability to accommodate future growth.
McGill plans to launch ezRecruit™ in the spring of 2005.
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EDge Interactive:
EDge Interactive is a leader in creating and developing student recruitment solutions for the educational community. Based in Toronto, Canada since 1995, EDge has enjoyed strong growth as a provider of information services and software solutions to clients across North America. EDge's products and services include ezRecruit™, Interactive ViewBooks™, Content Management Solutions, e-mail marketing and recruitment services. EDge manages its own sites including: http://www.SchoolFinder.com, http://www.ScholarshipsCanada.com and http://www.StudyinCanada.com.
McGill University:
McGill University is Canada's leading research-intensive university and has earned an international reputation for scholarly achievement and scientific discovery. Founded in 1821, McGill has 21 faculties and professional schools, which offer more than 300 programs from the undergraduate to the doctoral level. McGill attracts renowned professors and researchers from around the world and top students from more than 150 countries, creating one of the most dynamic and diverse education environments in North America. There are approximately 23,000 undergraduate students and 7,000 graduate students at McGill. It is one of two Canadian members of the American Association of Universities. McGill's campuses are located in Montreal, Canada.
Contact:
Kathleen Heithorn-Althoff
Director of Communications
EDge Interactive
416-494-3343
kheithorn@edgeip.com
http://www.edgeip.com
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