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FOR IMMEDIATE RELEASE
Dalhousie University Chooses EDge's ezRecruit™ to
Manage Student Recruitment
TORONTO, ON - June 7, 2005 - EDge Interactive announced today that Dalhousie University has selected EDge's ezRecruit™ Web-based prospect management software to aid in the University's student recruitment efforts.
ezRecruit™ will make it possible for Dalhousie to streamline its student recruitment process and meet growing communication demand on many levels. The University will be able to build stronger relationships with prospective students and encourage enrolment by providing regular, targeted communication and information specific to the interests of the student. ezRecruit™ will track this communication through e-mail, letters or call campaigns. Through the use of automated e-mail campaigns and smart ezFAQ™s, staff at Dalhousie will have more time to dedicate to prospects. Print and mailing costs will also be reduced, as the ezRecruit™ student portal delivers relevant information based on students' interests.
Åsa Kachan, Registrar at Dalhousie, commented, "ezRecruit™ is going to help us reach the next level in Web-based prospect management. The system will help us bring the various isolated recruitment activities we do into one consolidated system. This will result in more streamlined workflow and better service for prospective students."
The system will include a budget calculator and currency converter, a scholarship database (linked to the calculator), a portal to address the specific needs of parents, and a school database. The school database will help Dalhousie determine which high schools, colleges and universities are directing prospects to them. Dalhousie will then be able to actively communicate with these institutions in a more relevant way.
Dalhousie is currently running SCT Banner's Oracle-based student information system. Communication between Banner and ezRecruit™ is an important component of EDge's solution.
"We are very excited to be working with Dalhousie," said Chris Wilkins, President and CEO, EDge Interactive. "We are especially looking forward to developing the parents' portal, as we know from research that this is an important group in the student recruitment process."
ezRecruit™ falls under the customer relationship management (CRM) family of products. It can be seamlessly integrated with student information systems (SIS) on campus and can be developed for UNIX, Linux or Microsoft environments. This innovative product features an intuitive student interface and administrative tools, including ezFAQ™s, extensive reports, communication tools, e-mail, letter and call management alerts, and follow-up e-mails. ezRecruit™ also allows for a high level of customization and scalability to accommodate future growth.
Dalhousie plans to launch ezRecruit™ in the summer of 2005.
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EDge Interactive:
EDge Interactive is a leader in creating and developing student recruitment solutions for the educational community. Based in Toronto, Canada since 1995, EDge has enjoyed strong growth as a provider of information services and software solutions to clients across North America. EDge's products and services include ezRecruit™, the Web-based prospect management system, Interactive ViewBooks™, Content Management Solutions, e-mail marketing and recruitment services. EDge manages its own sites including: http://www.SchoolFinder.com, http://www.ScholarshipsCanada.com and http://www.StudyinCanada.com.
Dalhousie University:
Dalhousie University, one of Canada's leading universities, is widely recognized for outstanding academic quality and teaching, and a broad range of educational and research opportunities. Located in vibrant Halifax, Nova Scotia since 1818, Dalhousie attracts high achieving students from around the world. Students, faculty, staff, and graduates are inspired to make significant contributions to the region, Canada, and the world.
Contact:
Kathleen Heithorn-Althoff
Director of Communications
EDge Interactive
416-494-3343 x 505
kheithorn@edgeip.com
http://www.EDgeip.com
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