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FOR IMMEDIATE RELEASE
University of Saskatchewan Chooses EDge's ezRecruit™ to
Manage Prospective Student Recruitment
TORONTO, ON – August 4, 2005 - EDge Interactive announced today that the University of Saskatchewan (U of S) has selected EDge's ezRecruit™ Web-based prospect management software to aid in the University's student recruitment efforts.
ezRecruit™ will make it possible for U of S to streamline the student recruitment and communication process. It will address the challenges in student enrolment, such as collecting prospective students' information, managing the student relationship, automating contact follow-up and providing comprehensive reporting. A list of key features includes: on-campus event and call management; special campus event management, such as the “Experience US!” open house; high school visits management; an inquiries database; a schools database; targeted and segmented communication; reporting; access levels; and inventory management. Using these tools, U of S can focus on delivering excellent customer service with a personal touch.
Laurie Pushor, Director of Enrolment at the University of Saskatchewan, commented, "The Recruitment and Admissions office wanted to find a system that would automate a variety of tasks and streamline the recruitment effort. We had very high expectations in finding a powerful customer relationship management (CRM) tool 'purpose built' for higher education. ezRecruit™ will exceed expectations in delivering a system that will provide better service for prospective students and improve workflow for our team here."
In seeking an innovative solution to manage student recruitment, U of S identified, through research, that today's university-bound students seek technological connections that are as individualized as they are. The technological connections cited included personalized information and communication, interactivity, chat, e-mail and message boards. The system will increase student satisfaction through the recruiting cycle by providing tools to communicate with prospects on this level and build stronger relationships with them.
U of S is currently implementing SCT Banner's Oracle-based student information system. Communication between Banner and ezRecruit™ is an important component of EDge's solution.
"When we met with U of S they told us students want to be treated as individuals and that the need for personalized one-to-one communication is essential during the recruitment process," said Chris Wilkins, President and CEO, EDge Interactive. "ezRecruit™ will deliver a system that will ensure each prospect visiting the U of S Web site and contacting the school will be uniquely identified and provided with information that will help them make the right choices."
ezRecruit™ falls under the customer relationship management (CRM) family of products. It can be seamlessly integrated with student information systems (SIS) on campus and can be developed for UNIX, Linux or Microsoft environments. This innovative product features an intuitive student interface and administrative tools, including extensive reports, communication tools, e-mail, letter and call management alerts, and follow-up e-mails. ezRecruit™ also allows for a high level of customization and scalability to accommodate future growth.
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EDge Interactive:
EDge Interactive is a leader in creating and developing student recruitment solutions for the educational community. Based in Toronto, Canada since 1995, EDge has enjoyed strong growth as a provider of information services and software solutions to clients across North America. EDge's products and services include ezRecruit™ - the Web-based prospect management system, Interactive ViewBooks™, Content Management Solutions, e-mail marketing and recruitment services. EDge manages its own sites including: http://www.SchoolFinder.com, http://www.ScholarshipsCanada.com and http://www.StudyinCanada.com.
University of Saskatchewan:
The University of Saskatchewan (U of S) was established in 1907 and has grown to become one of Canada's leading post-secondary institutions. Located on the banks of the South Saskatchewan River in the city of Saskatoon, it is renowned for the beauty of its campus, which blends an Old English collegiate gothic style with new architecture. The University is home to Innovation Place, the first research park of its kind in Western Canada, the Canadian Light Source, the national facility for synchrotron light research, and the University Farm and experimental plots.
http://www.usask.ca
Contact:
Kathleen Heithorn-Althoff
Director of Communications
EDge Interactive
416-494-3343 x 505
kheithorn@edgeip.com
http://www.EDgeip.com
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