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FOR IMMEDIATE RELEASE
University of Lethbridge Purchases EDge's ezRecruit™ CRM
TORONTO, ON - March 14, 2006 - EDge Interactive announced today that the University of Lethbridge has selected EDge's ezRecruit™ Web-based prospect management software to aid in the University's student recruitment efforts.
ezRecruit™ will make it possible for the University of Lethbridge to meet its recruitment goals and build on its reputation for student service. The University will use ezRecruit™ to build strong relationships with prospective students and encourage enrolment by providing regular, targeted communication and information specific to their interests. ezRecruit™ will track this communication through e-mail, letter or call campaigns. Through the use of automated communication tools and smart ezFAQ™s, staff at the University of Lethbridge will have more time to dedicate to prospects.
John Kincaid, Manager of Student Liaison and Recruitment, at the University of Lethbridge, commented, "ezRecruit™ is going to help us reach and build relationships with students in both Alberta and the rest of Canada. The system will also help us maintain our reputation for being high-touch and high-tech."
The ezRecruit™ system will include a prospective student portal and communication and admin tools. The University is also getting the EDge school database with contacts for high schools and institutions across Canada, and the ezNewsletter™ tool.
The University of Lethbridge is currently running SCT Banner's Oracle-based student information system. Communication between Banner and ezRecruit™ is an important component of EDge's solution.
"We are very excited to be working with John and his team at the University of Lethbridge," said Chris Wilkins, President and CEO, EDge Interactive. "The University of Lethbridge is one of Western Canada's leading universities and our first Alberta-based ezRecruit™ client."
ezRecruit™ falls under the customer relationship management (CRM) family of products. It can be seamlessly integrated with student information systems (SIS) on campus and can be developed for UNIX, Linux or Microsoft environments. This innovative product features an intuitive student interface and administrative tools, including ezFAQ™s, extensive reports, communication tools, e-mail, letter and call management alerts, and follow-up e-mails. ezRecruit™ also allows for a high level of customization and scalability to accommodate future growth.
The University of Lethbridge plans to launch ezRecruit™ in the summer of 2006.
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EDge Interactive:
EDge Interactive has been helping students find schools and schools find students since 1995. EDge has enjoyed strong growth as a provider of information services and software solutions to educational clients across North America. EDge has worked directly with over 700 educational institutions delivering products and services that include e-Tours™, Interactive ViewBooks™ on CD, ezRecruit™ Web-based prospect
management system, ezCMS™ content management system, ezFAQ™, ezNewsletter™, Web site design and development, e-mail marketing and recruitment services. EDge also manages its own sites including: SchoolFinder.com, ScholarshipsCanada.com and StudyinCanada.com.
University of Lethbridge:
The University of Lethbridge has more than 150 programs offered in six faculties and schools. The liberal education environment allows students to explore other areas of interest and help them meet their career goals. With about 8,000 students, the University of Lethbridge is large enough to ensure that the educational experience is rich with opportunities, yet small enough to remain dedicated to a personal experience. Small classes foster a sense of community where students can interact with faculty and fellow students.
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