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FOR IMMEDIATE RELEASE
The University of British Columbia Chooses EDge's ezRecruit™ CRM
TORONTO, ON - January 26, 2007 - EDge Interactive, a leading provider of Constituent Relationship Management (CRM) solutions for the higher education community, announced today that the University of British Columbia (UBC) has selected EDge's ezRecruit™ Web-based prospect management software to aid in the University's student recruitment efforts. ezRecruit™ will make it possible to create and deploy effective targeted recruiting campaigns and enhance communication between UBC staff and prospective students as well as applicants and high school counsellors.
Built on proven best practices, EDge's ezRecruit™ will help UBC streamline the student recruitment and communication process by addressing various enrolment management challenges. ezRecruit™'s robust communication tools will allow UBC to personalize day-to-day interactions with prospective students and applicants from around the world, and also manage relationships with counsellors. Some additional key features of ezRecruit™ include campus tour and event management tools designed to organize special events such as UBC Welcome Sessions for newly admitted students, and use of the SchoolFinder.com institutional database with contacts for high schools and other institutions across Canada.
UBC is currently running an in-house Oracle-based student information system (SIS). Communication between UBC's SIS and ezRecruit™ is an important component of EDge's solution.
Lisa Fisher, Manager of Marketing Communications and Indirect Recruitment at UBC's International Student Recruitment office, commented: “ezRecruit™ will allow us to build long-term relationships with prospects and counsellors, provide personalized student service and communicate with key influencers at schools. ezRecruit™ will also help us efficiently coordinate enrolment activities, automate workflows and monitor the effectiveness of various recruitment campaigns."
"We are very excited to be working with one of Canada's leading universities," said Chris Wilkins, President and CEO, EDge Interactive. "We look forward to implementing a CRM solution for UBC to help the university build on its strong reputation and meet the needs of prospective students and applicants worldwide. We are also excited to announce that, with UBC on board, our valued ezRecruit™ community now stretches across Canada from Nova Scotia to British Columbia."
By combining the power of the Internet and traditional communication channels, ezRecruit™ CRM will allow UBC to deliver better constituent services at a lower cost and build on its reputation for excellent student service.
Developed for Unix, Linux or Microsoft environments, ezRecruit™ features an intuitive student interface and administrative tools, including extensive reporting capabilities, event management and communication tools, e-mail, letter and call management, and workflow automation. ezRecruit™ also allows for a high level of configuration and scalability to accommodate future growth.
UBC plans to launch ezRecruit™ in the spring of 2007.
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University of British Columbia:
The University of British Columbia is one of Canada's largest and most prestigious public research and teaching institutions. Located in the Pacific Rim gateway of Vancouver, one of the world's great cities, and in the Interior city of Kelowna, UBC is a global centre of research and learning. It offers more than 45,000 students a range of innovative undergraduate, graduate and professional programs in the arts, sciences, medicine, law, commerce and other faculties. UBC is consistently ranked among the world’s 40 best universities. It is ranked within the top 10 North American universities, and first among Canadian universities, in terms of the number of U.S. life sciences patents and the quality of activity generated from those patents, including spin-off company creation.
EDge Interactive:
EDge Interactive has been helping students find schools and schools find students since 1995. EDge has enjoyed strong growth as a provider of information services and software solutions to educational clients across North America. EDge has worked directly with over 700 educational institutions delivering products and services that include e-Tours™, Interactive ViewBooks™ on CD, ezRecruit™ Web-based prospect
management system, ezCMS™ content management system, ezFAQ™, ezNewsletter™, Web site design and development, e-mail marketing and recruitment services. EDge also manages its own sites including: SchoolFinder.com, ScholarshipsCanada.com and StudyinCanada.com.
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