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FOR IMMEDIATE RELEASE
DeGroote School of Business at McMaster University Selects EDge's ezRecruit™ CRM to Manage Communication and Build Relationships with Prospective MBA Students and Applicants
TORONTO, ON – July 28, 2008 - EDge Interactive, a leading provider of CRM solutions for the higher education community, announced today that DeGroote School of Business (DeGroote) at McMaster University (McMaster) has selected EDge's web-based ezRecruit™ CRM (Constituent Relationship Management) system to streamline communication and build one-to-one relationships with prospective MBA students and applicants. ezRecruit™ CRM will help DeGroote address the challenge of identifying and engaging top MBA candidates in a highly competitive environment and encourage inquiry, application and enrolment.
Built using the latest in CRM technology, ezRecruit™ CRM will help DeGroote effectively manage incoming inquiries, generate more applications from an expanding inquiry pool, identify top MBA candidates and aggressively target them in communication campaigns. System highlights include: ability to create and deploy highly personalized e-mail, letter and call campaigns; push/pull technology to deliver individualized Web content to students based on their profile i.e. personalized Web portal pages; ability to identify companies that candidates are working for and/or undergraduate institutions that they are attending or have attended in the past; ability to track prospect to applicant to registered student conversions.
Dr. Milena Head, Associate Dean at the DeGroote School of Business, commented: "Recruiting MBA students is a complex process. Building relationships with these individuals is essential in attracting the most qualified candidates. This is one of the reasons why we purchased ezRecruit™. We believe that the system will help us provide a better service to prospective students and applicants by allowing faculty and staff to communicate with top candidates in a personalized and timely manner."
"DeGroote School of Business is our first stand-alone graduate portal implementation. Easily configurable technology makes it our fastest implementation to date", states Chris Wilkins, President & CEO of EDge Interactive. "We are very excited to be working with DeGroote and we are confident that our system will help DeGroote succeed in their efforts to stay competitive, attract the best talent and recruit students to their new campus in Burlington."
Developed for Oracle and Microsoft environments, ezRecruit™ CRM features an intuitive Web interface for prospects, applicants, parents, counsellors, and other audiences with personalized Web pages, portal mailbox, automated ezFAQs™, profile update and package/information request feature, and a complete record of communication and other interactions with the system and the school. Tools for administrators include: standard, customizable and ad-hoc reports, portal content management, targeted communication and segmenting tools, e-mail, letter, call and collateral management tools, schools/institutions database, alerts for staff, school visits, campus tour and event/fair management, and workflow automation. Online application and admissions management tools are also available. ezRecruit™ CRM allows for a high level of configuration and scalability to accommodate future growth.
*View the DeGroote School of Business prospective student portal that launched June 2008.
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DeGroote School of Business
The DeGroote School of Business at McMaster University has a strong reputation as a centre for academic excellence and innovation. A focus on experiential learning enables students at the undergraduate, MBA and PhD levels to gain hands-on experience ensuring graduates are market-ready. McMaster University is a world-renowned, research-intensive university, fosters a culture of innovation, and a commitment to discovery and learning in teaching, research and scholarship. Based in Hamilton, the University is one of only four Canadian universities to be listed on the Top 100 universities in the world. McMaster has a student population of more than 23,000, and an alumni population of more than 131,000 in 128 countries.
EDge Interactive:
EDge Interactive:
EDge is the leader in Canada in providing CRM systems to colleges and universities. Since 1995, EDge has worked
directly with over 700 educational institutions around the world, delivering products and services that include
ezRecruit™ CRM, e-mail marketing / advertising strategy and execution, website design and development. EDge also
manages its own suite of sites including SchoolFinder.com and GradSchoolFinder.com.
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