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October 3, 2005 Bishop's University using database driven e-postcards to recruit students and communicate to alumni As part of an e-centered integrated marketing solution, Bishop's University is launching a series of e-postcard campaigns to build on applicant retention strategies, communicate with prospective students and find new channels for alumni to make gifts. This e-postcard strategy coincides with the launch of two new e-newsletters, which can be created entirely in HTML without any technical expertise. The e-postcards will be delivered using the tools created for the ezNewsletter(tm) system. For more information about automated e-postcards or ezNewsletters(tm) please call 1-800-211-5577 or e-mail info@edgeip.com.