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February 1, 2005 Concordia University successfully markets open house and information sessions through targeted e-mail Concordia University is using targeted html e-mail marketing as one of their key communication vehicles to create awareness for their open house in Montréal and information sessions in Ottawa, Toronto and Mississauga. The e-mails are consistent with Concordia's current brand and allow students to register or contact the school for more information. In their campaign for the Montréal Open House, Concordia received a 51.4% open rate with 610 click-throughs from links within the e-mail. Recipients were also able to forward the e-mail to a friend.