Join us at the New England Catalog Summit for a unique learning opportunity. Get first-hand tips from experts. Meet other distributors. When all is said and done, you'll have all the tools you need to build your corporate identity, increase market share and improve your bottom line.

Who Should Attend:
  Distributors interested in getting a leg up on the competition
  Purchasers driven to increase sales through targeted catalogs
  Operations Managers motivated to uncover masked catalog efficiencies
  Owners obsessed with improving bottom-line profits

Why You Should Attend:

  • You publish a catalog with product descriptions, prices, images and artwork that require editing and updating
  • You want to produce monthly flyers containing selected information for a marketing campaign
  • You want to target specific customers with a customized versions of catalogs or flyers

In the past the process of managing, coordinating and publishing this vast amount of data was both time-consuming and costly, involving various staff members to compile images and text. What couldn’t be located had to be recreated. Someone had to lay out the pages, manage proofreading rounds and coordinate with printers to produce the catalogs or flyers needed. It’s no wonder updates were infrequent.

Digital content management (DCM) has simplified this process. Now you can create once and use often, saving you time and money and helping you get your product information into the hands of buyers faster than your competition.

We’ll show you how at the New England Catalog Summit.


Date: January 11, 2005
Time: 10:00 am - 1:30 pm
Location: Tunxis Plantation Country Club
89, Town Farm Road,
Farmington, CT 06032
Cost: FREE!
Agenda: 10:00 to 10:15Introduction
10:15 to 10:45Guest Speaker: James B. Keefe,
General Manager, Air Inc
10:45 to 11:30Building Brand Identity
11:30 to 11:45Break
11:45 to 12:30Catalog Tips to Increase Market Share
12:30 to 1:00Lunch
1:00 to 1:30Virtual Plant Tour

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