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Testimonials

Marketing a Bachelor or Master's Nursing program requires targeting a very specific audience with a focused message. Working with EDge over the past three years, we have been able access prospective students using highly customized and personalized e-mail campaigns. Through this effort and other consulting services offered by EDge, we have been able to reach our goal of tripling enrolment.
Francine Wynn, RN, PhD
Faculty of Nursing
University of Toronto

Using the Internet for youth oriented marketing (e-marketing) is quickly becoming a preferred channel for teens and young adults - particularly the case from sources they trust and appreciate. Compared to more traditional methods, we consistently get higher response rates at lower costs using marketing and research through the trusted source that is SchoolFinder.com/EDge Interactive. Recently, our e-mail campaigns have received up to 24% clickthrough rates - that's quite amazing. The nugget here is the relationship that EDge has developed with their student base.
Gayle Lunn, Manager of Account Services,
Youthography
Mike Farrell, Partner, Director of Products and Services,
Youthography

E-mail creates a sense of urgency among those who use it. Students, now more consumer-savvy than ever, expect an immediate response. ezRecruit™ will allow us to send information out quickly, especially upon first contact, which will give us an advantage.
Esther Caouette, Coordonnatrice, Recrutement étudiant
École Polytechnique de Montréal

Marketing a new university in Canada is challenging and complex. Narrowing down our target audience for direct marketing with EDge was easy, using sorting criteria such as location and program of interest.
Richard Levin, Vice President, Strategic Enrolment Management,
University of Ontario Institute of Technology