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Undergraduate Universities/Colleges > E-mail Marketing > The EDge Database
The EDge Database has over 450,000 names
Through our Web sites, including SchoolFinder.com, StudyinCanada.com and ScholarshipsCanada.com, we have built one of the most comprehensive education databases in the Canada.
Refreshed daily, our database is a community of over 500,000 students, counsellors, agents and parents. All our community names are collected under strict 'opt-in' guidelines and adhere to PIPEDA legislation.
Here are some facts about the EDge database:
| Age |
| 19 and under |
32% |
| 20 - 24 |
39% |
| 25 - 35 |
21% |
| 36 Plus |
8% |
| Gender |
| Female |
62% |
| Male |
38% |
Field of Study
Students can be sorted by their field of study interest. There are over 600 individual programs listed in 16 categories:
| Field of Study Categories |
| Arts - Creative |
Arts - Performing |
| Business Administration |
Business Marketing and Sales |
| Communications |
Community Services |
| Computer Studies and Math |
Engineering |
| Hospitality Industry |
Humanities and Languages |
| Law |
Medical and Health |
| Natural Resources and Environment |
Recreation |
| Research Sciences |
Trades and Apprenticeships |
Interest
Students can be sorted by their interest. The categories include:
| Interests |
| Academics |
Arts & Culture |
| Books |
Campus Life |
| Career |
Food & Drink |
| Fun & Games |
Health |
| High School |
Love & Relations |
| Money |
Movies |
| Music |
Politics |
| Rainbow |
Religion |
| Sports |
Technology |
| Television |
Travel |
Additional Sorts
The database can be sorted by additional areas, including:
- Location
- Citizenship
- Education Level
- Online education interest
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Marketing a new university in Canada is challenging and complex. Narrowing down our target audience for direct marketing with EDge was easy, using sorting criteria such as location and program of interest.
Richard Levin Vice President Strategic Enrolment Management University of Ontario Institute of Technology
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