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Private K-12 Schools > E-mail Marketing > Measuring Your Results
E-mail marketing allows unprecedented measurement
Technology allows us to measure your e-mail campaigns. You get results on the number of e-mails delivered, opened and the number of people who click through to Web links. You can even track the number of students who have completed forms.
Total Delivered: Total number of delivery attempts.
Net Delivered: Number of successful deliveries (total less the number of bounce back e-mail) - usually about 90% of total delivered.
Total Opened: Total number of e-mail messages opened - usually between 20 and 40% of net delivered.
Clickthrough: Total number of times Web links were clicked - response will vary. Open house and program announcements will range from under 1 to 5%, surveys and deadline alerts will range from 8 to 10%.
View Sample Report
Note: Delivery, open and clickthrough rates will vary and are not guaranteed.
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Using the Internet for youth oriented marketing (e-marketing) is quickly becoming a preferred channel for teens and young adults - particularly the case from sources they trust and appreciate. Compared to more traditional methods, we consistently get higher response rates at lower costs using marketing and research through the trusted source that is SchoolFinder.com/EDge Interactive. Recently, our e-mail campaigns have received up to 24% clickthrough rates - that's quite amazing. The nugget here is the relationship that EDge has developed with their student base.
Gayle Lunn, Manager of Account Services
Youthography
Mike Farrell, Partner, Director of Products and Services
Youthography
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About EDge 
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